Ritz-Carlton St. Thomas Review: Caribbean Luxury with Room for Improvement
In May 2024, I set my sights on a much anticipated journey to the Caribbean, eager to explore the region’s renowned hospitality and natural beauty. My itinerary included both the British Virgin Islands (BVI) and the U.S. Virgin Islands (USVI), with a three-night stay at the Ritz-Carlton St. Thomas, often celebrated as the island’s premier […]
The Customer Is Always Right: A Case for Relaxed Dress Codes in Luxury Hotels
Introduction: The Iconic Hôtel du Cap Experience I’ve often heard the argument that the customer isn’t always right, especially in luxury hotels like Hôtel du Cap-Eden-Roc, where strict policies and dress codes are enforced. But I beg to differ. Having visited the iconic Hôtel du Cap for a memorable lunch at their stunning cliffside restaurant, […]
Asset-Light and Out of Sight: The Branding Challenge for Luxury Hotels
Branding Challenges for Luxury Hotels and Why Luxury Hotel Brands Lag Behind in Value: A Deep Dive In the realm of luxury branding, hotels possess unparalleled experiential qualities. However, despite their prestige, luxury hotel brands often find themselves overshadowed by giants in the fashion, jewelry, and automotive industries. Brands like Louis Vuitton, Chanel, and Hermès […]