Ali Bahbahani and Partners

Closing the Branding Gap: Insights from My Luxury Travel Experiences

Hotel branding

In the world of luxury, few sectors can match the experiential richness offered by hotels and resorts. However, as Piers Schmidt rightly pointed out in his keynote address at Global Hospitality Talk, there is a significant gap between the brand value of luxury hotels and that of other luxury sectors such as fashion, jewelry, and […]

Le Méridien Lav Review: A Missed Opportunity on the Adriatic Coast

Le Meridien Lav

In August 2024, my travels led me to Split, Croatia, a city with a rich and ancient history and clear waters. Our stay was planned for just two nights, a brief respite along the Adriatic before continuing our journey through this beautiful country. We chose Le Méridien Lav, a hotel that promised luxury and seafront […]

Carlisle Bay, Antigua: A Missed Opportunity in the Land of 365 Beaches

Carlisle Bay, Antigua: A Missed Opportunity in the Land of 365 Beaches

In May 2024, I found myself planning a getaway to the Caribbean, drawn by the promise of sun and sand and the serendipity of a mileage redemption ticket on British Airways from London to Antigua. The allure of Antigua was irresistible, an island boasting 365 beaches, one for each day of the year. Who could […]

Villa Igiea Review: A Forward-Thinking Luxury Experience in Palermo

Villa Igiea Palermo

In the summer of 2023, my stay at Villa Igiea in Palermo was entirely unplanned—a last-minute decision spurred by the unexpected eruption of Mount Etna on my final day in Taormina. My original plan was to catch a flight from Catania to Rome, but with the airport closed due to volcanic ash, I had to […]

Innovations in Hospitality: Concept Development

Innovations in Hospitality

In an industry as dynamic as hospitality, staying ahead of the curve requires more than just following trends, it demands innovation, strategic foresight, and a deep understanding of market dynamics. As travellers’ expectations evolve, so must the concepts that shape their experiences. Whether in luxury hotels, boutique resorts, or cutting-edge restaurants, the key to success […]

Asset-Light and Out of Sight: The Branding Challenge for Luxury Hotels

Brand Dilution

Branding Challenges for Luxury Hotels and Why Luxury Hotel Brands Lag Behind in Value: A Deep Dive In the realm of luxury branding, hotels possess unparalleled experiential qualities. However, despite their prestige, luxury hotel brands often find themselves overshadowed by giants in the fashion, jewelry, and automotive industries. Brands like Louis Vuitton, Chanel, and Hermès […]

The Importance of Choosing the Right Concept for the Right Location

Importance of Hotel Location

In the hospitality industry, aligning a hotel’s concept and location is critical to its success. The right idea in the right place can build customer loyalty and ultimately lead to long-term profitability. However, a mismatch between the concept and location can result in underperformance. Regardless of how well-executed the hotel’s services and amenities might be, […]

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