Maximizing Customer Retention: Strategies for Fostering Long-Term Relationships and Increasing Loyalty
In today’s competitive business landscape, acquiring new customers is only half the battle. In fact, studies show that increasing customer retention rates by just 5% can boost profits by 25% to 95% (Harvard Business Review). With customer acquisition costs on the rise—estimated to be five times higher than retaining an existing customer—mastering customer retention is […]