Ali Bahbahani & Partners

A Flight with Etihad Airways: When Luxury Falls Short

A Flight with Etihad Airways: When Luxury Falls Short

In early October, I had to travel from Kuwait to Abu Dhabi. The only airline offering a direct flight was Etihad Airways. A friend had once told me about a bad experience with them, but I didn’t pay much attention. Since I had no other choice, I decided not to worry about it. Etihad Airways […]

Effective Customer Feedback Systems: Best Practices to Drive Satisfaction and Growth

Customer Feedback

Customer feedback systems are essential for businesses to understand and meet their customers’ needs. According to Mckinsey, companies that actively collect and act on customer feedback see a 10% increase in customer satisfaction and a 15% reduction in customer churn. This article explores the best practices for creating effective customer feedback systems, drawing from insights […]

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