Ali Bahbahani and Partners

British Airways: A Premium Airline in Need of a Customer-Centric Transformation

A Premium Airline in Need of a Customer-Centric Transformation

As a seasoned traveler and hospitality professional, I’ve had the privilege of experiencing a myriad of airlines, each offering its own unique blend of service and comfort. British Airways (BA), with its rich heritage and global reputation as a premium carrier, has always held a special place in the aviation world. However, recent experiences have […]

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